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If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way and create awareness about your product. You need the right advertising strategy to make your customers aware of the presence of your product and what it has to offer. An advertising strategy plays a vital role in boosting your sales by convincing your customers to buy your product. Therefore, it is imperative to learn about the concept of advertising strategy.
An advertising strategy can be defined as a step by step plan to reach your customers and to convince them to buy your products. A well-planned advertising strategy not only conveys the benefits of your product but will also persuade your customers to choose your product over the outcomes of your competitors.

Advertising is a method of promoting your product or service. The purpose of advertising is to reach people who are willing to pay to buy your product and service. And a strategy is a step by step plan to persuade your customers to choose your product and service over the product or services of your competitors.

An effective advertising strategy gives you maximum return on investment. Therefore, it is necessary to choose the right advertising strategy to promote your products and services. The advertising strategy that worked for you in the past doesn’t have to also work for you at present because people change their perception changes that cause the change in requirement.

The first step is to determine the purpose of advertising. There can be different purposes for which you want to advertise. For example, to boost the sales, to promote your newly launched product, to attract foot traffic in the store, to increase traffic on the website, to make people aware of the benefits of the product.

Having the clarity of the purpose of advertising is a step forward in the direction of creating an effective advertising strategy. You can select media platforms on which you want to advertise your product and services and can also decide how much you want to spend on your advertising campaign.

Inbound marketing is the strategic process that uses pull marketing—content marketing, blogs, events, SEO, social media—to create brand awareness and attract new customers.

This process often happens even before the potential customers decide to make a purchase. The first step is to know and connect with the brand to which they will eventually come back to take action.

Being a form of native marketing, inbound marketing relies a lot on organic leads, making your brand appear more human because the methods used in this type of marketing strategy don’t look overly promotional. They are somewhat educational and entertaining. Once your customers discover you through a good, informational piece of content, they will instantly trust you more.

Outbound or push marketing refers to any strategy where a company performs a more traditional form of marketing, such as TV commercials, radio ads, print advertisements, or sales calls (known as cold calls). You could say it’s a more aggressive form of marketing, which may bring sales on the spot, but it has a lower ROI than inbound marketing.

Being driven by sales, outbound marketing doesn’t really allow a company to build long-term relationships with customers.