Branding / Visual Identity Design

Our team leverages its experience and expertise to create high-quality corporate identities for you. With such materials, your business will stand out in the market and leave a lasting impression on your customers.

Every organization should have its identity – a set of characteristics that make it identifiable and distinctive on the market. Besides this identity, there is also image – the impression a company leaves on an individual. Such visual identity matters the most in advertising where products, services or ideas are directed towards your target audience through advertisment means.

Visual identity is your trademark, a set of all visual and material characteristics of a product, service, idea or a company, which make it distinct and create a uniform visual unity of all elements. Visual identity aim is to enable companies to gain advantage on the market, improve it and keep it.
It is widely accepted today that corporate identity lies in its overall communication embodied in company culture, values, attutudes, employees, management, ownership, strategy, all represented through its visual identity. In business environment, visual identity reflects a company’s true core.

Brand identity encompasses all the elements a company creates to convey the desired image to its consumers. It differs from 'brand image' and 'branding,' though these terms are sometimes used interchangeably.

Branding refers to the marketing practice of actively shaping a distinct brand. The brand itself is the perception of the company in the eyes of the world.

Your brand identity is what makes you instantly recognizable to your customers. It links your brand to your product or service, forges connections with your customers, builds loyalty, and influences how your customers perceive your brand.

Just as your Adidas gear shaped the brand identity of your middle-school-star-athlete persona, your design will define your company’s brand identity. Your corporate design assets are the tangible elements that influence how your brand is perceived. These include your logo, packaging, web design, social media graphics, business cards, and employee uniforms. In other words, perfecting your design = perfecting your brand identity = building a successful business that accurately represents who you are as a brand.

So, how do you perfect your design and create a brand identity that will elevate your business to the next level?

Your brand identity distinguishes you from the vast competition and communicates to your customers who you are and what they can expect from working with you. To ensure your brand is perceived positively, it’s essential to perfect your brand identity and create designs that accurately represent you to your customers. Now that you know how to define your identity, it’s time to start designing.

Once you’ve established the foundational elements of your design, collaborate with a designer to bring your brand identity to life and translate your brand essence into tangible design assets for your marketing efforts.

Your brand identity can be expressed through various elements. Depending on your business type, some assets may be more critical than others. For instance, a restaurant should focus heavily on its menu and physical space, while a digital marketing agency needs to prioritize its website and social media presence.