COMMERCIAL and
ADVERTISING PHOTOGRAPHY
In the realm of commercial photography, the photographer strives to create high-quality, precise images that effectively showcase the product's external features. This is achieved through the use of appropriate equipment and carefully controlled lighting. Both industrial and advertising photography must embody the hallmarks of professional photography while incorporating other essential elements.
The primary aim of industrial photography goes beyond mere product introduction; it seeks to capture the essence of the product in a way that resonates with potential customers. An advertising photograph, much like a teaser, should evoke interest and encourage viewers to make a purchase, compelling them to engage with the product on a deeper level.
Commercial photography encompasses the art and practice of capturing high-quality images that accurately showcase products. Its primary objective is to present these items in a compelling manner, effectively highlighting their features and qualities for promotional purposes.
Photography in literature encompasses both the technique of capturing images and the profession of the photographer. In most languages worldwide, the term for this art form is derived from the Greek roots "photos," meaning "light," and "graphē," which translates to "representation by means of lines" or "drawing." Together, these roots convey the essence of photography as "drawing with light."
Photography refers to the process of creating and capturing an image, which is achieved through two essential steps:
Everything you need,
of product introduction
Camera Angle
Retouching
Lighting
Perspective Correction
- Capturing the Image: This first step involves using a camera to take an image, which is then recorded either on a film strip (negative) or on an electronic photo sensor. This initial capture is crucial as it determines the quality and characteristics of the image.
- Developing the Image: The second step involves processing the captured image to reveal and stabilize it. During this phase, the light recorded on a photosensitive surface—such as a negative film or an image sensor—results in the creation of the image. This surface is typically made of materials like silver chloride for film or a digital sensor that translates light into a digital format.
We shine by making our clients shine!
You will stay at the forefront of the latest technology and gain access to exceptional lighting equipment. By utilizing specialized photographic tools, digital flat lights, various filters, and carefully selected decoupage techniques, combined with the artistic vision and technical expertise of our young, creative artists, we deliver flawless photographs that can significantly enhance your ability to achieve your business objectives.
In this regard, the professional team at WIDESIGN Studio offers exceptional services tailored to meet the unique needs of our clients.
