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Catalogs are booklets introducing goods, services, accommodation sketch, etc. Catalogs are presented by manufacturer or service providers in order to provide generic information about the goods or the services to the customer. Catalogs are products similar to brochures in many respects. But their major difference with brochures is the way in which the subject introduced.


The subject matter in the catalog is enumerated in a list. In other words, only headlines of the subject are presented in the catalog, but in the brochure the details are mentioned accurately. This key difference can also determine the application of catalogue.

To clarify the difference between application of brochure and catalog, let us bring an example: imagine you have gone to a home appliance shop to buy a refrigerator, the seller first gives you several catalogs in which a set of various models of the produced refrigerators from different manufacturers are listed in the form of a table, along with a picture and main product design specifications for each model.
After choosing and buying your desired model, in the next step, it is the brochure of the product which gives you the detailed information on the product including, proper product usage, maintenance, repairing, guarantee… and in one word all the required information about the product. Also, catalogs generally have fewer pages compared to brochures and this allows for introducing more products or services. Catalogs are quite similar to brochures in other aspects. The principles of the visual elements justification, font size, dimensions, etc., in catalogs are significantly similar to page layout in brochures, though it should be considered that contrary to brochures, catalogs often contain more images than texts. A4 cut size is in wider use in catalogs. As for image sizes, like brochures, they depend three factors which are mentioned in brochure section.
The difference is that, due to the importance of attractiveness, the images used in catalogs are mostly colored and in high quality, whereas images in brochures might be presented in monochromatic or even drawing format. Since catalogs are mostly produced for economical purposes, they attract the audience through images but brochures often place this responsibility on texts. Like brochures, formatting in catalogs can have the three mentioned forms.

In recent years, due to financial concerns and for cost-cutting purposes, presenting catalogs with the characteristics of brochures or vice versa has been very widespread, although this is not recommended, but nowadays the production of catalog-brochure has the same amount as that of catalogs and brochures.
Competition in today’s world: success in business is mostly dependent on effectiveness of marketing. Effective communication/connection with potential customers is of paramount importance for each complex and, as far as this communication is concerned, one of the best and most effective communication and advertising tools is catalog.
Advertising catalogs allow managers and business owners to pursue their goals and fulfill them. This invaluable communication resource provides the audience with important and comprehensive details in an appealing and interesting way and basically, using catalogs makes the information transfer more appealing and pleasant.

Interactive Digital Catalogue

What About The Fold Design

Panel based brochures have their pages folded one over the other and in the end they are put at the audience’s disposal in the form of a set of folded pages. The main feature of these brochures is having no need of binding the pages together. Their binding is done by folding lines. The number of pages and the site where the brochure is presented are among the determining factors in choosing the folding style.
Brochures with small number of pages presented in exhibitions are released in tri-fold templates. In fold based brochures, the page layout is similar to books or publications. The main difference between the fold based and tri-fold template is that in the form-based pages next to each other cannot been seen all together in one glance and the pages are not attached to each other. However, in the tri-fold template, it is possible to see half of the pages in the brochure in one glance.
Fold Brochure Design
If each fold opens in the opposite direction to its adjacent panel or “back and forth” folds, it is called accordion or Z-fold brochure template. In this kind of brochures the panels have the same width and If the panels are folded over each other, it is called tri-fold or letter fold. The three panels do not have the same width. Actually to avoid forming an arc, each panel is made of a slightly different width. part from the two templates mentioned above, there are other inventive ways of folding which might be a combination of other templates.
Slip-case brochures are those with covers built in the form of a folder and their inner pages are prepared separately and then placed inside the cover or the same folder.
The cover in slip-case brochures can be made of a thicker paper than the contained pages. Since the content pages and the cover are not connected, if there should be a need for placing new content, this would be easily possible. Direct advertising is a truly efficient weapon to aim at a specifc part of the target market. You can send post cards, catalogs, brochures, newsletters or simple letters to your customers. Also, you can place gifts in the envelope which is indicative of your respect to your customers.

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