are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about.
There are integrated and stand alone combination marks. For instance, Starbucks logo has the text with the graphic integrated, whereas the AT&T logo has the icon separate from the text.
like: McDonald's, TiVo, Starbucks, Reebok, Pringles, Domino's, AT&T, Ola
The general principles which should be taken into consideration in a logo design are as follows:
- It should be simple.
- It should be consistent with the culture of the subject.
- It should have the convertible into monochromatic (today, some logos are designed for a product or services that do not need monochromatic convertibility; pay attention to long-term application of the logo).
- It should have the capability to be miniaturized to 1 centimeter dimensions.
- Preferably it should have a geometrical form.
- The resolution of the used elements should be taken into account.
- The proportions of the used elements should be thoroughly noted.
- It should be unique.
The symbols in logo and word mark design: today, because of restriction in the number of used letters in designing a well-designed logo, a combination of letters and logo is being used. These symbols like graphic signs in train stations, airports, streets or other public spaces might be based on the traditional writing.
These symbols are seen everywhere from the coating of the packages, the bottles, the boxes, the body of the vehicles, the papers, the demonstration placards, in public games, in marketplaces, in fairs and festivals.
Since the documented evidence suggests that the usage of symbols since the dawn of civilization dates back to long ago, it will not be altogether pointless to take a look at the history of human communication mechanics. Approximately 40000 years ago, when man survived by hunting, he carved graphical signs on cliffs to try to convey his thoughts and desires through pictures. So, the thoughts which were conveyed via voice or gestures obtained the capability of being registered and stably inscribed.